Who are the people that your customers consider the most credible and turn to for advice before deciding what product or solution to purchase? Which people are the most connected in your industry and can get the word out the fastest?
In today’s digital world, relationships are more important than ever. Understanding who the “mavens” are in your industry allows you to effectively target your marketing and focus on building the most influential and productive relationships.
But that is not enough. You must also identify the “connectors” who have established relationships with key players in your industry and can spread the word faster and more credibly than any marketing campaign.
Kairos offers a service that helps you discover just who these key influencers are that make your market tick. Using Malcolm Gladwell’s best-selling book The Tipping Point as inspiration, we help identify the “mavens” and “connectors” that have the ability to drive change whether it be for a new product launch, key issue management, or repositioning of your brand.